Anyone who uses their website as part of their marketing program knows they can benefit from search engine optimisation (SEO) to improve traffic and the quality of that traffic. One option that many firms need to evaluate is whether it is more sensible to outsource SEO requirements or have these SEO skills in-house or should they. As with anything in life there are advantages to both options.
Should you choose to outsource the SEO function there will be a consultancy cost. But at the same time have a cost to maintain the in-house expertise. It comes in the form of lost opportunity. If your IT person is working on SEO then he can not use that time to work on other area of the business.
Providing the SEO expertise from inside your firm will give you the benefit of that person understanding the company culture and its desired future direction. If this is outsourced there is an investment of time needed to brief the consultant on company information and jargon as well as needing to understand the website structure.
One of the big benefits of using an external SEO expert is that they have a specialized knowledge. You might be able to learn these in house but it will require an investment of time and money. Probably you are keen for results now rather than in six months time. These specialists also have their finger on the search industry pulse and will know what works and what doesn’t without too much need to experiment.
Outsourced SEO firms will have a variety of people to apply to any project. Their staff may even have personal specializations such as link building or content tweaking. Employing them will allow you to tap into the expertise of a library of people. That really can’t be matched in-house.
Engaging an SEO firm should also lead to your staff learning about various techniques indirectly. This will be an advantage for you and them in the future. It will allow your staff to make targeted inputs into future marketing plan developments and particular content.
So it is obvious there are pros and cons to both ways of doing SEO. One way to quantify this is to do a rough cost benefit analysis between the two options. Estimate what it costs you internally to do and compare it to what it would cost to outsource that SEO expertise. There may be ongoing costs to re-engaging an SEO firm, but there would also be internal costs of maintaining that knowledge base.
Managing SEO is a major undertaking if you want to do it right and get noticeable results. Of course you can do it yourself, but is it worth the time and effort and can you do an effective enough job yourself? Maybe you would like to explore the idea of what an outsource SEO consultant can do for you a little further. Accentu8 would be happy to answer any queries you have. Please email them and they will gladly give you a starter free website SEO analysis.
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